1. Set up a focus relevant to the particular culture of your community & that uses connective ethnographic methods that:
- account for interconnections between online/offline culture + experience;
- construct complex, not necessarily coherent representations of community life through the use of multiple critical lenses;
- examine the Internet as culture and cultural artifact (Hine);
- watch for links between technology + performance (Wakeford);
- are careful not to prematurely bracket literacy practices based on the "space" where they take place (Holloway & Valentine);
- compare practices across participants and contexts (Lam);
- etc.
This characterization will be drawn from:
- what the research literature says about the community (and generically related communities);
- cultural Conversations surrounding the community => how the popular press, people in general talk about this community =cultural stories re the practices, participants, sites, uses etc. For example, there are many assumptions associated with ownership, writing, and stories in this recent article about Kindle Worlds move to "pay" fanfic writers. Analysis of some of the Conversations (see Gee) surrounding your community (as in Hine's approach described in Leander)
4. Develop the characterization from 3 in terms of the focus for your chapter (e.g. Robyn may look at gender, power relations and silence, Mark may look at indentity issues, practices, & ideologies as they bear upon feedback systems, etc)
5. Include analyses of flow & circulation among identities, ideologies + literacy practices in your characterizations for 3 &4. This would include reflection on positionings that facilitate changing perspectives or integration of new practices, as well as any characterizations relevant to your focus.
6. Write a conclusion which:
- sums up your observations with respect to your focus
- points out how your study supplements/reflects approaches under point 1
- poses local theory to extend and supplement larger theory grounded in cultural Conversations from point 2
- notes features of points of movement discussed in point 5.
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